In order to facilitate disassembly, we rely on the 2A3R life bulk sms service cycle model to analyze functions and operations in different stages. Due to the dual role of some functions or operational strategies, this article will not repeat them. Therefore, we disassemble the user life cycle into customer acquisition activation - retention - conversion - sharing customer acquisition, and define the key actions (Key atcion) and indicators of each link. 1. Customer bulk sms service acquisition activation 1. What should we focus on? Since the development of the Internet, all major manufacturers have experienced the stage of burning money to occupy market share. In the customer acquisition stage, we invest a lot of resources to purchase traffic and select the best channels. However, with the cultivation of user habits, it is easy to pull traffic but more and more difficult to activate users.
As the fastest growing Pinduoduo in the past two bulk sms service years, when it released its first financial report after its IPO, it suffered a larger-than-expected loss due to huge customer acquisition costs, and its stock price plummeted accordingly; and until today, Pinduoduo still uses the method of "sprinkling coins" to quickly acquire user. So, how does Pinduoduo spend every cent of customer acquisition money to activate customer acquisition? In the process of bulk sms service customer acquisition and activation, we hope that users can quickly feel the core value of the product, complete specified actions and increase sunk costs . Therefore, we focus on the following core indicators in the activation process: User Activation Time - Evaluate Activation Efficiency User Activation Rate—Assess Activation Success Rate DAU/MAU—Assess cumulative activation effect Combining the above indicators,
Pinduoduo optimizes the new user experience by bulk sms service optimizing the landing page – simplifying the registration process – creating browsing flow and rewards , reducing friction between products and users, and completing activation. 2. Detailed interpretation of Pinduoduo's customer acquisition activation 2.1 Optimize the landing page Usually when optimizing landing pages, we focus on three core elements: Pass-through relevance (tell the user who I am and what I can do for the user); Demonstrate the core value of the bulk sms service product (what benefits it provides to users); Provide a clear CTA (what the user needs to do right now to get the benefit). Let’s take the “Cash Everyday” activity where you can invite friends to help you and get cash as an example: As the first official contact with users, combined with the three elements we mentioned earlier, Pinduoduo gave such a simple and rude plan: The landing page design appears directly in the form of r